The Brand Ambassador’s Reception
16th October, Oxo2, 6pm – 10pm, by Invitation Only
The Brand Ambassador’s Reception was an idea conceived by the FMBE team. It is a night out when we can introduce the leading industry clients and agencies in FMBE to the very best brand ambassadors in field sales, experiential promotion and tech demonstration and show these VIPs the brand result difference when your brand is entrusted to brand ambassadors who are highly trained, capable and dynamic.
On the night the event attendees will meet and put their questions to 3 out of a fantastic line up of 11 Brand Ambassadors through a speed dating system.
At the end of the evening they will vote for their favourite brand ambassador out of those that they met, leading to a Brand Ambassador Live champion.
They will also get to see 3 presentations from elite staff agencies and call a winner out of these 3 as well.
We have some fantastic finalists.
Here – for the benefit of the attendees and others – is a pen picture of the contenders.
Brand Ambassador Live Finalists
Field Sales: Elsa Dodds, Mondelez
Elsa is a sales hot shot for Mondelez, with a brief to help products from brands such as Oreo, Ritz and Cadbury succeed beyond expectation at grocery multiple stores. She heads sales figures, inspires colleagues, negotiates with stores and has won many accolades from her brand and agency.
Elsa can discuss subjects including:
How to create opportunity even during a seasonal peak
What a meadow is in a grocery store and why they are worth negotiating for
Why a brand ambassador would give up holiday time to see a store promotion succeed
How to ensure personal success can help other team members
Why a store manager would welcome her visit
Field Sales: Jordan Halsman, Molson Coors
Beer champion Jordan looks after core brands in the Molson Coors portfolio at convenience retail â€“ Carling, Coors, Cobra, Doombar and Rekorderlig. He is an outstanding salesman who has a keen understanding of category management at retail
Jordan can discuss subjects including:
Why a visit from a Molson Coors rep can help a retailer manage the beer category and beyond more effectively
Why he embraces the title ‘King in the North’.
Why a field rep should fully embrace the brands’ core values
How data can be used to help NPD success
What the ’60 Second Shop Tool’ is
Field Sales: Emma Hanley, Ferrero
Emma no longer works for agency Field Sales Solutions as, in a short space of time, this rising field sales star has been brought in by Ferrero to work for them directly. She has helped brands including Ferrero Rocher, Kinder and Thorntons to win new customers via the wholesale channel.
Emma can discuss subjects including:
The importance of impactful displays at wholesalers
Why she chose a career move to field sales
How she rapidly established herself as one of the very best
How her agency supports career progression
How her brand understood the value she brings to it
Field Sales: Paul Scattergood, Weetabix
Paul is credited with being an integral part of a team that has transformed Weetabixâ€™s approach to field sales. He is an individual success and team player, wining accolades from agency, brand and colleagues.
Paul can discuss subjects including:
How the Weetabix team operation has transformed
Why a background in retail at Tesco has helped his success
What â€˜Living Our Valuesâ€™ means for his agency, REL
What â€˜Feet on the Streetâ€™ means to Weetabix and why it adds to the team success
How a rep can win product listings at grocery
Experiential: Andrew Donald, Multiple Brands
Andrew is a seasoned experiential events professional who has gone through several layers of career progression by bringing together his skills in performing arts and management. He is a firm favourite for Molson Coors, leading the Coors Lite Ice Cave team, but has also worked on brands including Jacobs, Mars Food, Mars Petcare and Gallo wines in recent times.
Andrew can discuss subjects including:
How to energise a second year of a successful promotion
How to manage a team of 15 brand ambassadors
How to manage stock, logistics and rigging
How Molson Coors and he both benefit from direct contact and training
How live brand activity has made Andrew a vital contributor to Molson Coors at a business level
Experiential: Jean Lowe, The Food Warehouse
Jean has worked for agency Fizz for 13 years, concentrating on demos and sampling work, first at wholesaler Costco and now instore for The Food Warehouse by Iceland. She works part time in this capacity. Her sampling is magic – consistently delivering a much higher sales uplift than her colleagues.
Jean can discuss subjects including
Why part time doesn’t equate to part-committed
How you can achieve daily sales uplift of 5000% in 5 days
Why sampling and store launches should be integral
Why ethnic diversity amongst shoppers should not be overlooked
Why simple tips like clear receptacles can avoid wastage
Experiential: Stefano Magaritelli, Samsung
Stefano is a passionate film producer and also experiential product trainer brand ambassador for Samsungâ€™s mobile handsets. Â He has previously worked promoting brands including Benenden Healthcare and TalkTalk. The Galaxy S8 and S8+ roadshow has led him to brand events internationally.
Stefano can discuss subjects including
Why contact centres are better trained experientially
How to engage with multiple channel partners for a brand (ie Sky, Tesco, Virgin, EE)
How being a face for the brand helps him to build training programmes for Samsung
Why it is an honour to travel for Samsung
Why he judged a drag queen contest in a contact centre in Manila
Experiential: Maddie Pearce, SSE
Maddie is operations manager at the SSE flagship venue SSE Arena, Wembley where her job is to blend customer service and brand engagement seamlessly with job that combines the front of house presence with back office management. She has been on the front line 112 times in 200 shows.
Maddie can discuss subjects including
Why the venue has a brand team of Energisers
How she has become a lynchpin at the venue
Why her team retention is high
Why the customer experience is especially important for SSE
Why visitor testimonials help validate SSE’s investment in the Energiser team
Tech Trainer/Demonstrator: Laura Landamore, Multiple Brands
Laura’s versatility as a scriptwriter, actress, show producer and lead brand ambassador means that she has been the recognisable face of many consumer technology and IT brands, big and small. These include SanDisk, Webroot, Panasonic and Roku.
Laura can discuss subjects including:
Training SanDisk teams in multiple European countries
Why she was inspired to create performance art training programmes
Transferring her live skills to QVC for SanDisk
How she absorbs training herself, including Institute of Leadership and Management
How her performance events lead to quantifiable results that brands love
Tech Trainer/Demonstrator: Bruno Murari, Nikon
Bruno has been able to translate his passion for photography and videography into sales using passion and knowledge. He has made 169 store calls, generating an average revenue of Â£3372.70 per call. He has received accolades from both agency and brand for his performance.
Bruno can discuss subjects including:
Why it isn’t always necessary to have previous sales or demonstration experience
The day he sold 36 units, generating over £19K in revenue
Why his own photos help him to communicate the product benefits
Why Nikon trusts him to present his work at conferences
How a brand ambassador can inspire ‘product champions’
Tech Trainer/Demonstrator: Matthew Paul, Microsoft
A highly regarded Active Seller, Matthew’s brand and agency persuaded him to pass his driving licence in order to facilitate a promotion to territory manager. He is a versatile performer entrusted with event presentation and brand representation to internal and external stakeholders and customers.
Why Microsoft value premium stores so highly
Why he is chosen to host Microsoft VIPs
How he influences ranging extensions in store
Why he devised his own monthly ‘flash report’.
Why he called in on Microsoft HQ during his Seattle holiday
Creative and Resourceful Staff Supplier of the Year contenders
The BA Reception evening will be interspersed with 3 stage presentations from the finalists of Creative and Resourceful Staff Supplier of the Year contenders.
These are the finalists
Coalition made the final with insight into the staff requirements of a pan-European theatrical brand tour for Bombay Sapphire and â€“ in contrast â€“ an extensive tour for regular client Sky, supporting a Sky Sports promotion nationwide.
Hel’s Angels showed the complex blend of performance art and logistical challenge presented by staffing the long-run pop-up The Good Ship Benefit for Benefit Cosmetics. The agency also showed its methods for getting the right team together for educating discerning whiskey drinkers about Glenfiddich.
TRO presented their case via the large scale and variety of their portfolio of work for Suntory brands Lucozade and Ribena. The agency also showed a second case study that focussed on Diageo beer brand Hop House 13 – a job that required an expert team of trained and immersed on trade brand influencers.