FMBE Awards 2020: Guide to the finalists, Cat E1, Tactical Marketing, Service-Led

Category E1: Tactical Marketing, Service Led

FMBE 2020 – guide to the finalists

This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 11 am to 11.15am, and broadcast on Facebook Live at

What we love about the category

Most of our Field Marketing categories seek out ROI and sales data as key points of difference, but sometimes a tactical effort has other motivations. This category serves not to overlook the work that is done to make the right impact at the right time with the right message, whilst still having an accountable campaign strategy. This is the strongest top three case studies that the category has ever seen.

What our judges love about this year’s finalists

Beautiful Wonder and Cooper Collective – Sky

We’ll never see another entry like this one, the relaunch of Sky HQ’s Ocean Rescue Café in order to permeate the organisation and its guest visitors with a deeper understanding of the brand’s clean environment commitments.

Circle – Costa

We’ll never see another entry like this one, the remarkable story of Costa’s extreme logistical challenge under COVID after deciding to deliver samples to the doorstep at a time when every journey was under scrutiny.

Field Sales Solutions – Peroni

Already seen in Instore Marketing, this chiller installation for convenience stores shows intelligent planning at every turn and delivers exceptional results.

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