FMBE Awards 2020: Guide to the Finalists, Cat P, Product launch/Relaunch

FMBE 2020 – guide to the finalists

Category P: Product launch/ Relaunch

This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 17.00 to 17.15, and broadcast on Facebook Live at

What we love about the category

From launch parties and press events through to store availability, visibility and often touch and tasteability, FMBE techniques are just the best way for getting a new product up and running.

What our judges love about this year’s finalists

Beautiful Wonder and Cooper Collective – Sky

FMBE judges don’t see many café relaunches, and yet here is one using experiential design, celebrity brand ambassadors and environmental compliance to generate corporation-wide awareness of its commitments.

Field Sales Solutions – Peroni

This chiller is a work of art that made the new product visible to convenience shoppers in a way that was both ambitious and successful.

REL Field Marketing – Cadbury

REL’s Mondelez army are practised and making new product developments visible and appealing in store. In this example they showed the detail that goes into a successful launch, focusing on white chocolate products for Cadbury in Asda.

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