By Charlotte Blackmore
With the excitement of retail re-opening here in the UK, consumers are finally able to hit the high street again! Some businesses are even introducing longer opening hours to encourage more people to visit their local shops. So it couldn’t be a better time to give your marketing strategies a new makeover! According to one study, 42% of consumers would pay more for a greater experience, making it a priority for brands to start exploring innovative ways of welcoming back their customers and re-engaging with new audiences.
Because, let’s face it: the demand for real, authentic experiences is greater than ever before which is what brands will need to adapt to in 2021.
One way to embrace this shift in retail is by getting the right people to drive your campaign. An effective way to do this is by integrating brand ambassadors within your marketing strategy. Brand ambassadors are the human face for businesses and play a vital role in delivering bespoke activations. They give brands the perfect opportunity to strengthen sales and create more meaningful experiences. Whether you’re looking to boost brand devotion, raise brand awareness or promote your new product, professional brand ambassadors will make it happen!
Here are some of the best ways to use brand ambassadors for an impactful campaign.
Engage with your customers
When brand ambassadors engage with consumers, this allows them to relay messages, share exciting insights and answer any questions about the product or service. This helps to add a human touch to the experience and encourages word of mouth marketing.
Represent your brand
A brand ambassador should play a key role in representing your brand and strengthening your business’ image. This is essential for building a positive reputation of your brand and earning long-term trust from your customers. What’s more, brand ambassadors can embody the true personality of your brand, directly address any negative opinions about your business as well as make consumers feel valued. This creates an excellent platform from which to sell products as consumers prefer to buy goods from brands they can trust.
When your brand ambassadors have the right skills and knowledge, they’re able to establish new consumer relationships and drive quality conversions.
Creating New Referrals
By providing innovative content and interactions, brand ambassadors are able to boost customer satisfaction and increase brand loyalty which is a key part in building a strong network of contacts.
Using brand ambassadors for a campaign is helping for generating customer testimonials. Authentic brand ambassadors are important for keeping customers engaged and satisfied which means they are more likely to leave a positive review after the experience. . Brand ambassadors are also excellent for capturing direct customer feedback as well as addressing any negative perceptions of a product or service and answering questions or responding to customers’ comments. This insightful data can be recorded and measured for improving customer experiences and determining which product lines or services performed the best.
Charlotte is a professional SEO Executive and content creator based in Essex, who loves helping businesses grow online. She has extensive knowledge and skills within various digital marketing sectors, including keyword research, search analytics, blog writing to web content creation.