Barefoot Wine & Bubbly aims to make the nation happier with its BareYourSole campaign

Barefoot Wine & Bubbly is on a mission to make the UK happier by encouraging consumers to share what is unique about themselves. The wine brand will be touring the country during July in its branded VW camper van to give people the chance to sample its range of wines, including two new varietals launched in 2017.

The award-winning wine brand is all about making wine more fun and less serious, and has made it its mission to make the world a better place through wine. Championing its core values of diversity and inclusivity, Barefoot Wine & Bubbly is taking its ongoing #BareYourSole campaign directly to the people with this summer’s campaign run by real world marketing agency Sense. Celebrating the fact that people feel happier when they are comfortable in their own skin and free to express themselves, the campaign will be inviting people to visit its surfboard gif booth and share the results across social media.

“People will be able to sample two of Barefoot’s new wines – Shiraz Cabernet and the perfect summer tipple Pink Pinot Grigio – among others, and then get the chance to make hilarious surfing gifs,” explained Sense account manager Ciara Garratt. “Kicking off on 6 July, the tour will visit a host of UK cities, including Liverpool, Sheffield, Manchester, London, Oxford, Brighton, Bath, Bristol, Cardiff, Cheltenham and Birmingham. We’ll also be popping up in a couple of surprise locations!”

Commenting on the campaign, Olga Senkina, marketing director (EMEA) at Barefoot Wine & Bubbly, said: “Building on our #BareYourSoul campaign, this year’s summer wine-tasting extravaganza has a surfing theme to give people across the UK a real flavour of California. Meanwhile our gif booth will help take the Barefoot message far beyond the activations themselves.”