Paul Gygi joins Haygarth as creative director

Haygarth has announced the appointment of Paul Gygi as creative director. Paul will work alongside ECD Steve Rogers to continue Haygarth’s delivery of best in class creative campaigns.

Paul has more than 14 years of experience creating integrated campaigns, bringing proven knowledge of creative strategy, vision and communication. He has been Creative Director at HeyHuman, where he worked to deliver several award-winning campaigns for the likes of Guinness, Lucozade and Sony Mobile, and most recently, at Initials, where his focus was to create award-winning live engagement and grow the business with his social and out-of-home experience.

On joining Haygarth, Paul commented: “I don’t think I’ve ever seen a more talented and ambitious bunch of people crammed into one building. Everyone seems to crave creativity and as a result, consistently deliver inspirational work. I couldn’t be happier to join the team and work alongside Steve to expand the agency’s portfolio.”

Steve Rogers has said: “We are in an exciting period of growth and opportunity here at Haygarth, so I’m delighted to have someone of Paul’s caliber join our fantastic creative team. Paul brings with him bags of ideas, experience, energy and personality and I’m really looking forward to us both working together to continue driving Haygarth’s relentless creative ambition forward.”