G-Smatt to design and install multiple G-Tainer structure for Boomtown 201
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G-Smatt Europe, the organisation behind the G-Tainer, a combination of smart glass and a steel modular system, will be supplying and installing 12 of these units at this year’s Boomtown Festival. This is the 10th incarnation of the festival, which runs for 4 days in August, and brings together music, immersive art, theatre and performance.
Orhan Ertughrul, executive vice president, G-Smatt Europe, said; “We are really excited about being part of this event, which is recognised for pushing the boundaries of creativity. Our G-Tainers will be used to form Bang Hai Technologies, the headquarters of the “in world” Bang Hai Corporation and the hub for their digital innovations. During the day, it will be a fully immersive interactive venue and a key component to the sit wide theatrical role play game. At night, the glass will become an advertising beacon for all things Bang Hai and a showcase for the festival’s overarching narrative.”
“We have a reputation for presenting new and exciting acts and technologies at Boomtown so when we saw just what G-Smatt could deliver in terms of interactivity and creativity we really wanted to get them involved,” said Natalie Smith, Creative Producer and Production Manager for the event. The creative process is already underway and we are confident that visitors to Bang Hai Towers are going to be in for an amazing and memorable experience.”
Media content, advertising, information and interaction are all possible with G-Tainers or G-Walls, and their inclusion enables the incorporation of media displays. They may pulse in time to the music, mimic the movement of your customers, display eye-catching dynamic art, act as a large-scale platform for gaming or just be used to deliver high impact advertising for a brand. G-Tainers are available both to buy or for hire and G-SMATT’s experienced team of designers and installers provide all the necessary support from transportation and installation through to assisting with the development of appropriate media content to creating a unique brand experiential installation. The units can be installed individually or combined in a multiple container construction for a larger pavilion or a ‘pop up venue.
Boomtown Fair is a four-day festival set in the Matterley bowl in Hampshire, UK on the second weekend of August. Now heading into its 10th chapter, Boomtown fuses a diverse line-up of underground and global music with boundary pushing immersive art, theatre and performance coming together as a living, breathing, fictitious city.
