No Substitute for Talking: Health Assured, CO92 and Salford City F.C. team up
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To help tackle the stigma surrounding men’s mental health, the UK and Ireland’s leading health and wellbeing service, Health Assured has joined forces with National League team Salford City F.C to launch the #NoSubstituteforTalking campaign.
The campaign aims to highlight the importance of men speaking up about their mental health in light of research that over 75% of suicides are by men and suicide is the biggest cause of death for men under 35.
Football has long been used to break down barriers so to raise awareness about the campaign, Salford City F.C. co-owners Gary and Phillip Neville and members of the Salford City F.C. team feature in an emotive video encouraging men across the UK to open up and talk more about their mental health.
#NoSubstituteforTalking brings together a joint ambition between Salford City F.C. and Health Assured to address the issues around men’s health and provide information and guidance on what to do when their mental health suffers. With this in mind, Health Assured is giving all Salford City F.C. supporters free and instant access to their confidential online and wellbeing portal. Throughout the month of November, they will have the tools to boost their physical, mental and financial wellbeing, and use it as much and as often they like.
David Price, chief executive officer for Health Assured, said: “Health Assured are delighted to be working with Salford City F.C. on this campaign which we hope will raise greater awareness and understanding of men’s mental health. One in eight men are affected by a mental health problem so that means that on every pitch and on every terrace we all need to be prioritising mental health.”
“We are confident that the joint campaign demonstrates how collectively we can tackle what remains very much a silent problem.”
CO92, said: “It is important that we address this issue, it is too easy to pretend it is not happening because it’s perceived as a weakness or not masculine however there is help out there and it is crucial that individuals feel they can talk”
