eXPD8 Ireland and Primeline enter into joint venture agreement to provide retail field marketing solutions across the UK and Ireland.

eXPD8 Ireland and Primeline have announced they are entering into a joint venture agreement to provide retail field marketing solutions across the UK and Ireland.

The new business, called Primeline Market Activation (PMA), will provide brands with a comprehensive service offering combining retail expertise, strength of coverage and a quality service to maximise sales and visibility across all channels.

Operating out of Primeline’s Dublin office, PMA will provide merchandising and product support to eXPD8 Ireland and Primeline Sales & Marketing’s existing clients and potential new clients. The services PMA will provide include compliance audits, retail intelligence, merchandising, promotional builds, relays/refits, stocktaking, product returns and mystery shopping.

PMA will be headed up by Alan Curran from Primeline who has been promoted to the role of Business Manager. Michelle Elliott from eXPD8 Ireland, will move across in a Central Operations Management role, along with the existing eXPD8 central and field team, to form part of the new venture. A recruitment program is in place to provide additional resource in both central and field roles to support the combined client base.

Frank Magee, Primeline group commercial manager says: “This is a great initiative which completesPrimeline’s end-to-end sales offering. Together with eXPD8’s systems and expertise we will provide our partners’ competitive advantages through market leading sales and merchandising solutions.”

Mark Thurgood, co-owner of eXPD8 Ireland adds: “I’m excited about the opportunities the joint venture offers to build our business in Ireland and the UK. Primeline are a successful and forward-thinking business and I’m looking forward to being able to offer our clients a comprehensive service that meets and exceeds their strategic objectives.”