eight&four scoops Cult LDN client services head

Creative and media agency eight&four announces the appointment of Natalie Todd as content director. Todd joins from Cult LDN, where she led accounts in London and New York, including Amazon Fashion, Universal, Barbour, The Restaurant Group and COTY. The hire comes as part of the agency’s ongoing investment into analysts, storytellers and connectors.

The announcement follows the appointment of Tony Wright who was formerly at sports brand Head to head of creative strategy last month.

Todd will be responsible for the continued development of the agency’s creative and strategic offering, as well as  directing key projects across the agency’s varied menu of lifestyle, hospitality, food & beverage and not-for-profit brands such as Meliá Hotels, British Heart Foundation and Pernod Ricard.

Amy McCulloch, joint managing director at eight&four says: “As we continue to evolve our strategic offering for clients, Natalie brings impressive experience in driving creative campaigns built on consumer insight. She will be instrumental in driving the growth of our content division and the quality of our creative output.”

Prior to joining eight&four, Todd worked at Cake (Havas), planning and implementing campaigns for clients including Weetabix, Xbox and Sony before starting at Cult LDN as Creative Strategist.

She quickly moved up the ranks to become Head of Client Services, building and leading client teams across London and New York to deliver insight-led creative strategy campaigns.

Commenting on her appointment Todd says: “With an ever-increasing number of channels, formats and opportunities for brand communication, the content world is fragmented and over-saturated. I’m really looking forward to joining eight&four at this key time of growth to build and define what this means for us, and deliver impactful and purposeful work for our clients”