Zenith launches global culture initiative on Blue Monday

Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith offices around the world worked together to bring happiness to their communities.

On 21 January, Zenith encouraged its more than 6,000 employees across the network to participate in team building activities that promote good causes and benefit their community. Each Zenith office selected a charity or organization to support. Highlights included helping with the construction of a library, transforming slums into thriving areas, teaching adults with learning disabilities, delivering free coffee and snacks to underappreciated civil workers and collecting leftover food to redistribute to those in need. Images of Zenith Monday activities were shared on Zenith’s global social media accounts over the course of the week.

The idea to transform Blue Monday into Zenith Monday stemmed from an agency-wide competition. To celebrate Zenith’s 30^th anniversary this past October, a global contest ‘If I were CEO for a day’ asked employees to come up with ideas on how they want to see Zenith evolve. Zenith Mexico won with their idea of Zenith Monday.

Matt James, global brand president, Zenith, said: “At Zenith, we believe in giving back to the communities that support us. By transforming a day of sadness, our brilliant specialists are creating one small way to send positive thinking and acting around our global network.”