FMBE Awards 2019 – Shortlist
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The Field Marketing and Brand Experience Awards – Shortlist 2019
Shortlists include 3-7 finalists based on the judges’ view of the strength and depth in the category. The exception is the Best Use of Space award where 8 finalists progress in consideration of the £25,000 prize after a heated debate saw 8 very strong entries emerge.
A: Sales campaign of the year
ExSellence – Pladis
HIGHJAM – Buyagift
Mercedes – Mercedes
N2O – Now TV
Powerforce – Haribo
REL Field Marketing – Panasonic
B: Most effective retail sales experience
Blue Square – Samsung
Fizz Experience – Philips
Link Communication – True Nopal Cactus Water
Mash – GHD
N2O – Tesco
Reach – Heathrow
C: Field data award
Flexforce – Target Enhance (for Tactical Clients)
Logobrand – Hain Daniels
McCurrach – Kerry Foods
MKTG – The Telegraph
REL Field Marketing – GSK
Tactical Solutions – Quorn
D: Most effective instore marketing
Disrupt – Activity Superstore
HIGHJAM – Buyagift
Instore – Poundland
Logobrand – Haribo
Powerforce – Lego
Reach – Heathrow
ShopSmart – Nivea
E1: Most effective tactical campaign (ROI Led)
Flexforce – Premier Foods
Logobrand – Hain Daniels
Powerforce – A G Barr
Powerforce – Pladis
REL Field Marketing – AT Cross and Parker/Waterman
REL Field Marketing – Mondelez
REL Field Marketing – William Grant
E2: Most effective tactical campaign (Service Led)
Field Sales Solutions – The Health Lottery
Instore – Graze
PowerSwitch – Mondelez (Indonesia)
F: Team of the year
This year, as with the category previously a split between FMCG and non FMCG teams was made in order to help compare a closer like for like in a big entry list
F1: Non-FMCG
Elevate Staffing – Oculus
Kru Live – Bright Partnerships – Visa
Kru Live – Google Pixel
Mastercard – Mastercard Event Team
Powerforce – Lenovo
REL Field Marketing – Dell
F2: FMCG
Field Sales Solutions – P&G Gillette
McCurrach – Unilever Ice Cream
PRL – KP
REL Field Marketing – Danone Waters/ Red Bull
REL Field Marketing – Mondelez
REL Field Marketing – Weetabix
ShopSmart – Kraft Heinz
G: Most effective sponsorship activation
Brand Brewery with Bright Partnerships – DHL
Bright Partnerships – Infosys
CSM Live – British Airways
CSM Live – Paddy Power
Frukt – Jaegermeister
MKTG – Cadbury
TRO – Nissan
H: Most effective roadshow or shopping centre campaign
The Circle Agency – Milk&More
Experience 12 – X-Men Dark Phoenix
GMR – Johnsonville
MKTG – Paco Rabanne, PUIG
The Producers – Lego Bugatti
TPF -Game of Thrones
The Why Agency – Yell.com
I: Most immersive brand event or roadshow (mass consumer)
Frukt – Jaegermeister
Meet and Potato – Mercedes-Benz Vans
MKTG – Coca-Cola Zero Sugar
Noonah – McDonald’s
Social Vend – Mulberry
Verve – Danone Volvic
Wasserman – BMWi
J: Most immersive brand event (controlled audience)
Blue Square – Samsung
The Circle Agency – Jarlsberg
CSM Live – Lidl Hortus
DRPG – Triumph
Meet and Potato – Mercedes-Benz Vans
The Yard Creative with Limelight Sports – Nike
K: Most Effective integration/amplification
Blue Square – Samsung
CSM Live – Lidl Hortus
Experience12 – Magic FM
KINC and Silverdoor – Jaegermeister
The Producers – Lego Bugatti
Raptor – Pot Noodle
TPF – Game of Thrones
L: Most emotive experiential campaign
Backlash Creative – Barbie
Flashmat – D&AD
Frank – D-Day Museum
House of Experience – Water Aid
Independent Events – Road Respect
N2O – Lynx
PRL – McVities
M: Creative intelligence award
Flashmat – D&AD
Jackanory – ME Hotel
Jackanory – Quaglinos
Verve – Danone Volvic
The Why Agency – Yell.com
N: Brand Ambassador of the Year
N1: Field Sales and Merchandising
Barry Cross – Britvic (Reach)
Holly Roffey – P&G (Field Sales Solutions)
Ian Mullinger – Birds Eye (Tactical Solutions)
Neil Gill – GSK (PRL)
Patrick Dunne – Lucozade Ribena Suntory (PRL)
Pratik Shah – Ferrero (Field Sales Solutions)
Sadhana Patel – Mondelez (REL Field Marketing)
N2: Demonstration and Sampling
Carly Gamble – Samsung (Blue Square)
Krzysztof Edelman – Nikon (REL Field Marketing)
Lydia Boakes – Samsung (Blue Square)
Sally Marsh – Costco (Fizz Experience)
Stuart Smith – HP (Wave)
O: Most effective small scale/local campaign
The Circle Agency – Crew Clothing
Field Sales Solutions – Mateus
Gekko – Hisense
Independent Events – Road Respect
PRL – Muchos
REL Field Marketing – Evian
Wave – The Times
P: Product launch of the year
Experience 12 – Bossa World’s Adrift
ExSellence – Monster Energy Mango Loco
Frank – Huawei P30
Powerforce – Pravha (Off Trade)
Reach – Chicago Town Pizza To Go
REL Field Marketing – Freddo Treasures
REL Field Marketing – Sensodyne Sensitivity
Q: Consumer campaign of the year
The Circle Agency – Milk&More
Frank – Huawei
Hunter PR – Tabasco
MKTG – Tiffany and Co. Fragrance, City
MKTG – Cadbury
Reach – Heathrow
Stonegate Pub Company – Jaegermeister
R: Smart brand engagement award
Flashmat – D&AD
Wave – HP
3rd Shortlisted Entry Withdrawn
S: Most Effective Stand or Display
This category was split to reflect different accountability methods for business facing vs consumer facing stands in a busy year for the category
S1: B2B, B2E and Trade
DRPG – Premier Paper
GES – Tetra Pak
Identity – Siemens
Promohire – Glow worm
Undercurrent – Samsung
S2: Consumer
Custodian – Absolut Vodka
Custodian – Uncle Ben’s
Mad River – Battersea
MKTG – NARS Orgasm
MKTG – Tiffany and Co. Fragrance, Coty
T: Operational success of the year
Elevate Staffing – Oculus
Field Sales Solutions – P&G
Field Sales Solutions – The Health Lottery
Link Communication – Brioche Pasquier/ Yorkshire Water
REL Field Marketing – Panasonic
VIP Premium Vaping and E-Liquids – Vype Retail
U: Professional agency management award
Channel Assist
Field Sales Solutions
V: Special Award: Staff support and agency wellbeing`
Channel Assist
Gekko
MKTG
Undercurrent
Best Use of Space
“The £25,000 value prize award”
With SpaceandPeople and Network Rail
Kinc – Jaegermeister (Soho Radio)
Life Agency – Carlsberg (London Waterloo Station)
MKTG – Tiffany and Co. Fragrance, Coty (St Pancras Station)
N2O – Lynx Black (Brick Lane Pop Up Shop)
Sense – The Economist (Victoria Station)
TPF – Game of Thrones (Shopping Centres & Train Stations)
The Why Agency – Yell.com (Shopping Centre)
The Yard Creative with Limelight Sports – Nike (Hackney Marshes)
FM Agency of the Year
Field Sales Solutions
PRL
Reach
Brand Experience Agency of the Year
The Circle Agency
CSM Live
DRPG
Frank
Link Communication
MKTG
New Agency of the Year
Newcomer agencies Experience12 and ExSellence have both been nominated for consideration for our discretionary New Agency of the Year accolade.
