Review: The fresh’s Group’s end of year celebratory virtual gingerbread house
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The fresh Group’s festive virtual gingerbread house is a super online showcase of the agency’s work and its inventiveness.
Fieldmarketing.com went online to take a tour of the house, which offers up some intriguing not to say brave agency character acting to introduce an online Christmassy cabin featuring various interactive click points to reward the explorer. There are recipes to find, tip booklets, a skiing game to play and best of all an agency showreel to watch featuring the agency’s work across several important clients, featuring online, hybrid and real world experiences.
We found the tour a very positive experience, primarily because The fresh Group is so confidently and infectiously celebrating the diversification of its work and its successes.
Stuart Whittle, Executive Creative Director at fresh, says “I’m so proud of what the team has achieved since the start of the pandemic, pushing the boundaries of what can be done for virtual and hybrid events. Our Christmas Gingerbread House is testament to this. We wanted to share some festive fun with our clients and wider network and what better way than to use the virtual platform we have developed in-house to demonstrate the possibilities of this format.”
The end of 2021 concludes a record year for The fresh Group, with a wealth of new clients as well as the growth and development of existing clients, resulting in a client list that includes Bentley, Currys, Samsung, Co-op, Hyundai, M&S, Greene King, Abbott, Sunbelt Rentals and Direct Line Group.
Lee Harris, CEO comments ‘It’s an exciting period of growth for us as an agency. Despite the challenges of the last 18 months, this growth is testament to the entire team who have rallied together, to achieve amazing things with our clients in incredibly challenging circumstances, delivering highly innovative virtual and hybrid solutions to enable our clients to still reach their colleagues, customers and partners. They have truly demonstrated that immersive, highly impactful engagement, training and comms can still be achieved whether its face to face OR virtual and most importantly the trust our clients have in us has enabled us to navigate this journey to excellence in this new discipline as a solid unit working together.’
The agency’s increasingly diverse events offering includes the return of some live events to sit alongside the virtual and hybrid events that the agency have been delivering throughout lockdown for a wide variety of sectors and clients.
Stuart Whittle, ends ‘Our virtual Christmas Gingerbread House is a celebration of the last 20 months of work. If it brings a smile to people’s faces (which I’m sure it will) as well as showing them the exciting potential of immersing audiences in virtual environments we’ve achieved our Christmas mission!”
