Brand Warriors opens European offices
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A new Brussels office, which will go live in the first quarter of 2016, will allow the company to service clients in Belgium, France and Germany.
An office in Amsterdam will follow shortly, with negotiations well advanced.
Brand Warriors has relaunched its website to reflect its new cross-border capabilities including a wealth of collateral reinforcing the agency’s focus on creativity, professionalism and effectiveness. It also highlights the wide range of talents on the Brand Warriors’ database, including singers and musicians, live acts, sports people, gymnasts and other performers.
The new marketing collateral will be used in direct mail, trade advertising, online and digital campaigns during 2016 to attract potential new clients.
Chandelle Downs, director of people at Brand Warriors, says: “2015 was a great year but our clients want more from us in 2016 and it looks like this year will be one to remember. Our more high profile clients are asking if we can deliver activations in other countries, so we’re rolling out the Brand Warriors formula across Europe and we’re currently looking into other areas of the globe in the next 12 months. There will also be some additional areas in which we aim to supply services; all will be revealed throughout the course of the year.”
Downs adds: “We have further developed our in-house education and training and we have completely rewritten the rulebook on staffing. Experiential staff are the face of the brands they are representing. They need to be able to live the brand and deliver the key messages in an exciting, creative, professional and, above all, effective way.”
Brand Warriors will be celebrating its 15th birthday in June 2016 with a celebratory party and the announcement of a significant charity link.
