Joules and Boothy capture dog days at Badminton Horse Trials
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Fashion store Joules attracted a queue on leads at Badminton Horse Trails this weekend as the official clothing supplier to the famous three day event celebrated a dog’s day out with owners.
The event is renowned for its dog loving activities so the instore OpenBooth photo activation, delivered by agency Boothy, drew quite a crowd. Boothy’s activation provided immediate print outs of the dogs on the day whilst attracting voters to Joules’ Facebook page to vote for their winners. All entrants carried off a rosette on their collar.
Joules also made sure dogs could keep their cool with water during warm weather on cross country day when an estimated 100,000 horse and country enthusiasts attended.
In the competition itself, favourite German Michael Jung graced the event leading from start to finish riding La Biosthetique. In winning Badminton he completed a remarkable triple crown of Burghley, Kentucky and Badminton to pick up a £250,000 Grand Slam bonus from Rolex – a feat not seen in eventig since Pippa Funnell managed it for Britain in 2003.
