FMBE Symposium announces stellar line up of panellists
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FMBE Symposium, May 25th Tobacco Dock has today named its stellar line up of panellists. The event sees an opening address, four keynotes speakers and 4 panel debates.
The event, which also has a lunchtime showcase of a record event in Sport Stacking, will be attended by a sell-out VIP audience of 120 delegates and widecast via online, video and print via FMBE Magazine.
FMBE Symposium sees an unprecedented level of brand sales and marketing expertise gathered for a full day of discussion and networking and also has a long list of industry leaders who are signed up for the post-event share of information.
Frank Wainwright, event director, comments: “The sheer collective leadership of our speakers and panellists is exceptional. I have little doubt that we will really show the best insight into FMBE achievers via this Symposium. It is a real honour to have attracted such faith in our project. As well as exceptional panellists we have also registered an exceptional audience – people with the power to help expand and extend both the Field Marketing and Brand Experience sectors.”
Frank continues “A Symposium with FMBE ambitions has to have electric speakers with amazing stories to tell and advice to give, qualified debate from outstanding panellists and an audience that can drive the question and answer meaningfully and keep everyone on their toes. That’s what we expect to provide on 25th.”
A full list of panellists and their credentials is listed below. Event details are here including insight into the keynote speakers.
Panel A: Discussing FMBE techniques, the retail scene and award winning achievements sales and brand experiences at retail
Sally Davis, managing director, Logobrand
Mark Jones, head of sales development, Warburtons
Laura Keates, business director, RPM
David Louis, sales and marketing director, Field Sales Solutions
Crispin Reeves, founder, Haughton Honey
Sally Davis has helped steer Logobrand to FMBE 2015 FM Agency of the Year Status as well as award winning success as a highly profitable service business with the Nottingham Post this month. Working with core clients in the grocery sector, the agency uses data to drive sales success in the field. A new product launch campaign with Muller in 2015 was regarded as one of the best FMBE judges had ever seen.
Mark Jones heads the FMBE award winning team for what Kantar has called ‘Britain’s Most Chosen’ FMCG brand. The brand’s rapid growth and NPD has been underpinned by one of the best trained and most enthused field sales teams in Britain.
Laura Keates has brought further shopper marketing expertise to agency RPM, the agency being one of the most awarded in FMBE’s Brand Experience Awards including our first agency of the year in 2007. Laura currently works on L’Oreal, Tesco and Mondelez, overseeing some of the most shopper connected experience campaigns in the UK.
David Louis’ agency Field Sales Solutions is the current holder of the Outsourced Sales category at FMBE with an outstanding performance for Ferrero. The agency and client are one of the unstoppable forces in sales at grocery retail and Field Sales Solutions have a fine series of wins at FMBE through the years.
Crispin Reeves founded Haughton Honey in a quest to put raw and unpasteurised English honey on supermarket shelves gaining distribution through supermarket Booths earlier this year. The business is currently receiving crowdfunding via Crowdcube for its next expansion – with a deadline for investors of May 27th!
Panel B: Discussing Sponsorship Activation, the winning of brand fans and global sponsorship activation
Stuart Bradbury, managing director, Avantgarde
Michael Brown, managing director, psLIVE
Nick Burrows, marketing director, TRO
Fredda Hurwitz, global chief strategy officer, Havas S&E
Stuart Bradbury, managing director, Avantgarde
Since Stuart took on Avantgarde as the UK MD, the agency has seen steady growth following a brand fans vision. He is one of the most insightful marketers for fan-based activation and helped Samsung connect with sports fans at the 2012 Olympics. Avantgarde’s team also won FMBE ‘s creative award for brand experience in 2015 with Porsche, a breakthrough music campaign for brand, agency, shopping centre (Westfield) that occupied 2 stories of the West London site.
Michael Brown, managing director, psLIVE
psLIVE, is a global specialist brand of the Dentsu Aegis Network and the agency was gold winner for its Adidas immersive event in FMBE 2015 when activating a Pharrell Williams product endorsement for the Color range. psLIVE has also made its mark as industry leading in media and campaign evaluation with Michael at the helm.
Nick Burrows, marketing director, TRO
Nick is a director at Omnicom brand experience agency TRO the FMBE BE Agency of the Year in 2013 and part of the team behind one of the most successfully awarded brand experience campaigns ever, the Conditions Zone for Lucozade which gave the brand attention worthy of a major sponsor during the Brazil World Cup. TRO is also closely involved with Nissan’s Champion’s League sponsorship activation – this time in an official capacity.
Fredda Hurwitz, global chief strategy officer, Havas S&E
Fredda has one of the biggest reputations in sponsorship strategy and with good reason as Havas S&E oversees two of the largest global activations – the World Cup and the Olympic torch relay sponsorships of Coca-Cola. The World Cup campaign won FMBE’s best use of an asset special decade award for its global leverage of the iconic trophy.
Panel C: Discussing staff in promotions and the field, the Living Wage, event logistics and data collation
Julia Collis, managing director, Powerforce
Martin Hainey, sales director, Tactical Solutions
Gordon Freshwater, director, Mobile Promotions
Yasmin Galletti, director, The Wonder Staff
Wendy Hooper, commercial director, Brightsparks
Julia Collis, managing director, Powerforce
Julia’s agency Powerforce has enjoyed numerous successes at FMBE with many different brands including British Gas and Coca-Cola Enterprises, but perhaps the agency’s seamless association with M&S via the retailer’s Tasting programme is its most famous relationship. The large and expanded programme is a power performer underpinned by Powerforce’s passionate and well-trained team and logistical expertise.
Martin Hainey, sales director, Tactical Solutions
Tactical Solutions’ have enjoyed exceptionally high levels of success at FMBE for staff performance and brand ambassador performance with successes for a2 Milk, Innocent and Birds Eye. The agency earned silver Investor in People status in April 2013.
Gordon Freshwater, director, Mobile Promotions
Last year Gordon moved from the brand to its agency. The brand in question: Mercedes. It was a surprising move only because Gordon had been at Mercedes-Benz, running events, marketing and CRM programmes for over 26 years.
Now he has brought his data and event expertise to Mobile Promotions – something that the Symposium took advantage of when he offered to run our event registration.
Yasmin Galletti, director, The Wonder Staff
The Wonder Staff is a boutique staffing agency with its roots in clubbing and festival culture. Yasmin is a young events entrepreneur who has built up the Found series of events and festivals and The Wonder Staff is her response to the requirement of elite event savvy brand and hospitality staff. The Wonder Staff team bring the right vibe to her own and other events.
Wendy Hooper, commercial director, Brightsparks
Only a few staffing agencies can deliver large numbers of polished event staff and Brightsparks is one of them – rostered to Twickenham and the Rugby World Cup in 2015. Wendy’s experienced brand knowledge has seen award recognition in many guises, including at FMBE, notably when helping the then unheralded brand Sharpie to launch in the UK with an experience led sampling tour.
Panel D: Discussing Innovation in Brand Experience, Connected Shopper Events and Digital Marketing
Nick Adams, managing director, Sense
Simon Couch, business strategy director, Wasserman Experience
Simon Ellson, CEO, NexusEngage
Kim Myhre, senior vice president and MD EMEA, FreemanXP
Claire Stokes, founder and managing director, The Circle Agency
Nick Adams, managing director, Sense
Few agencies are better at winning FMBE awards than Sense who always show impeccable evaluation. The agency has also been commended in recent years for its innovative ways of reaching out to opinion formers and social leaders and driving brand awareness amongst a carefully selected group.
Simon Couch, business strategy director, Wasserman Experience
The 2015 BE Agency of the Year has delivered some of the most innovative campaigns ever seen at FMBE including several digitally connected campaigns for Vodafone, an innovative social media Olympic campaign for EDF Energy and a smaller scale brand activation last year for Spotify. Gold award recognition has been regular for the Wasserman team.
Simon Ellson, CEO, NexusEngage
Young agency NexusEngage is already established as a go to for accountable results. The agency has been especially effective in harnessing shopper attention and combining forces with sales teams to drive traffic and buzz into store – often with outstanding results in the consumer electronics sector. A gold winner at FMBE 2015 with Microsoft.
Kim Myhre, senior vice president and MD EMEA, FreemanXP
9 years of MD, EMEA a George P Johnson agency, followed by 3 more heading Project Worldwide to align agencies including GPJ as a global brand experience platform established Kim as a considerable force in BE Marketing. Now he has brought that expertise to FreemanXP alongside and experienced team who will bring a blend of creativity, innovation and science to Brand Experience marketing.
Claire Stokes, founder and managing director, The Circle Agency
The Circle Agency won FMBE’s BE Agency of the Year in 2014, a coming of age for an agency that has established itself by blending creativity, logistics, event excellence, marketing techniques and results together in equal measure. One eye-catching campaign for broadband provider Relish won plaudits all round for its innovative combination of motor scooter delivery and promotions team.
