FreemanXP expands in UK

Freeman’s brand experience agency, FreemanXP, is celebrating its second year of business in the UK, and has recently relocated to larger premises in London. This is a testament to the agency’s continuous growth since inception, as well as plans for on-going expansion throughout 2016 and beyond.

FreemanXP was comprised of a handful of full-time staff members when it was established in 2014 in the UK. Today, the agency employs more than 20 full-time staff, and there are plans to continue to grow over the next 12 months, with the strategy and client services teams key focus areas.

To better accommodate its rapidly growing team, the agency has recently relocated to new offices at 7 Moor Street in London’s bustling Soho area. The multi-levelled, open plan space is designed to inspire creativity, and staff are encouraged to collaborate across various different desk configurations and meeting areas.

The FreemanXP European team is made up of individuals with backgrounds in the advertising, marketing, film, design and journalism industries, alongside highly experienced event professionals. It is this unique approach that enables FreemanXP to deliver engaging and thought-provoking brand experiences that challenge traditional ways of thinking.

Central to this is the theory of intersectional design thinking, which the agency draws on to bring unexpected concepts and ideas together – so that they ‘intersect’ – to create new and innovative offerings for clients.

“FreemanXP in the UK has been on an exciting journey over the past two years,” said Kim Myhre, Senior Vice President and Managing Director at FreemanXP in EMEA. “Our unique intersectional design approach to creating brand experiences that are engaging, inspiring and lead to measureable results has really resonated with our growing list of clients. We are excited to be in our new offices above the famous ‘Spice of Life’ music venue in Soho and look forward to continuing to collaborate with our clients to create breakthrough brand experiences.”