Sloane Stanley and Royal Selangor strikes back with exclusive Star Wars collection preview
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On Saturday 9th and Sunday 10th July, Royal Selangor hosted a preview event to celebrate the launch of their exclusive Star Wars Collection at their UK flagship store on the King’s Road.
Located in Chelsea, the event was the first global glimpse of the complete Star Wars collectibles range and exclusive unveiling of a new limited edition piece – due to launch in the UK next month. Produced in partnership with The Walt Disney Company Southeast Asia, the Star Wars themed collection includes pewter merchandise such as cufflinks, Millennium Falcon and Snowspeeder flashdrives, Darth Vader and C-3PO mugs, Stormtrooper and Boba Fett tumblers, Limited Edition figurines including Darth Vader, Kylo Ren and Captain Phasma and a Death Star trinket box.
The Royal Selangor store is the location for their only life size movie replica of the Han Solo Carbonite in Europe, whilst visitors enjoyed exclusive in-store promotions and competitions over the launch weekend.
Commenting on the launch Event, Hannah Grievson, commercial property manager at Sloane Stanley, said: “I am delighted for Royal Selangor to have hosted this exciting Star Wars preview event celebrating a worldwide popular culture and film phenomenon, with a world-class pewter brand.”
“The exclusive event further marks The King’s Road as destination of choice for unique retail experiences, international brands, and the ideal place for shoppers in search for something special.”
David Mill, general manager of Royal Selangor UK, also added: “The King’s Road is an affluent and thriving destination with a distinctive feel. The area’s unique character and popularity with consumers provide the perfect backdrop for us to unveil our limited-edition Star Wars collection and launch our latest new addition to the range at the flagship store.”
The event follows a very successful 12 months for the Sloane Stanley Estate, with a series of leading brands recently launching on the King’s Road and Fulham Road, including debut stores for couture milliner, Jane Taylor, Danish womenswear brand Noa Noa and leading lifestyle brand, Woven. Orée, the French boulangerie, and Annalena Couture, the women’s fashion boutique, are the latest brands to join the retail line up.
Royal Selangor is famous for its exclusive collaborations with international designers including Denmark’s Erik Magnussen, Freeman Lau from Hong Kong, and champagne houses Veuve Clicquot Ponsardin, Dom Perignon and Krug. The manufacturer has also created trophies for numerous Formula One races, the Shanghai ATP 1000 Masters, as well as the Sime Darby LPGA Malaysia Golf Tournament.
Sloane Stanley is one of the oldest landowning estates in London. The Estate owns and manages hundreds of residential and commercial properties on the King’s Road and Fulham Road.
