LIDA boosts creative team with Tori Winn

LIDA has appointed Tori Winn, former Global creative director at Precedent and creative director and partner at iris Worldwide, as its new executive creative director. Winn will report into Trefor Thomas, the agency’s newly-appointed chief creative officer, and will work across all clients, leading the creative output on key accounts such as Boots, Open University and RBS Group.

Starting her new role in August 2016, Winn will be charged with growing and managing LIDA’s creative teams alongside Thomas, while furthering the agency’s direct, digital and innovation credentials.

Winn has two decades of international creative experience, starting her career in her native U.S as Creative Director at Sony and Agency.com. Since then she has held the position as Interactive Executive Creative Director at Strawberry Frog, Creative Director, Partner and European Board member at iris Worldwide, and more recently Global Creative Director at Precedent.

Her previous roles saw her working with global brands such as Coca-Cola, Sony, British Airways, Gucci, Microsoft, Speedo and the London 2012 Olympics.

Trefor Thomas, chief creative officer of LIDA, commented: Tori is a walking, running, field of energy and a true force of nature. With her digital knowledge and global experience, she’ll play a key role in growing our creative team and London business. It’s awesome to be able to welcome her into the great family that is LIDA.

Tori Winn, executive creative director, LIDA added: “LIDA is an ambitious agency with an incredible team and an outstanding reputation, and I’m delighted to be coming on board. It’s a really exciting time for the agency and I’m keen to get stuck in and help create the game-changing work that LIDA is best known for.