‘The Bottle’ pops-up to promote the RNLI’s second H2Only campaign

Pop-up bar ‘The Bottle’ opens later this month and is set to  boast the UK’s largest range of hand-sourced bottled water, with all of it coming straight from the sea.

Open from Thursday 8 – Saturday 10 September at Pop Brixton, the watering hole will be raising awareness of the Royal National Lifeboat Institution’s H2Only fundraising challenge which encourages people to drink nothing but water from the 13th to 23rd of September.  The Bottle will showcase ten different regional varietals of sea water. Every bottle will tell a story of a British or Irish coastal location and the dangers of it’s water.

The description and tasting notes of the water will highlight the dangerous potential contained inside. All of the water has been sourced from popular shorelines from across the UK and Ireland – the same water the RNLI’s volunteer lifeboat crew members save lives from every day.

The bottled sea water won’t be available to drink but free bottles of mineral water will be handed out to help people kick start their commitment to stay on the water to help the RNLI stay on the water.

“It’s a striking way to catch the eye of young Londoners and interest them in the challenge,” explained Neil Withers, Thames Operations Manager at the RNLI. “It’s also a way for us to showcase the bottle – the courage – of our volunteer lifeboat crew members who brave extreme conditions day-in day-out and rescue an average 22 people per day.

“Londoners may not be aware that the RNLI has lifeboat stations on the Thames, not just on the coast. In fact, Tower Lifeboat Station at Victoria Embankment in the heart of London is our busiest station. Last year, lifeboat crew at Tower launched 465 times, rescuing 90 people and saving 15 lives. It costs around £460,000 a day to run the RNLI’s lifesaving service across the UK and Ireland, so the H2Only challenge is a great way to raise vital funds.”

Last year the RNLI rescued 7,973 people.