FMI-logo-1200x579 [56601]

FMI, Ireland’s leading Field Management Agency celebrated 20 years in business in 2015. Our vision is to be trusted by our clients to provide flawless execution in the field so as to enhance their sales, their brand presence and their knowledge of customers and product performance.

FMI was founded in 1995 by Margaret Lyons, CEO, with the strong belief that retail success was best achieved with the right people, Nicola de Beer COO supported by Libby Keeling, Board Director. This senior management team has been responsible for the successful growth of the company. FMI is proud to acknowledge that our strength is our people and that’s what makes what we do so successful! Our people are trained to manage the ever changing and fast paced nature of field operations in Ireland. FMI employs over 80 full time staff across our Dublin, Cork and Belfast offices and payrolls over 700 employees weekly. FMI staff are trained and motivated to ensure that we deliver and exceed client expectations by improving their brand presence and performance by increasing sales. Our flawless execution in the field demonstrates that we are true brand ambassadors.

The range of services we provide includes sales, merchandising, auditing & mystery shopping, recruitment, in store demos etc and is as varied as the range of clients we work with, from telecoms to utilities to FMCG, charities and retail sales. Our contact centre provides your brand with the most highly skilled telesales agents to deliver results for you, including a live web chat option.

FMI’s competitive advantage is evident from our Best in class methodology, demonstrated in the quality of our service, the expertise of the management team and our continued ISO9001 accreditation, competitive pricing, our focus on sales and flexibility in our approach in everything that we do.

Key highlights in 2015 would include winning many awards including the Checkout National FMCG Award for Best Field Sales Support with the Mondelez team and winning no less than 3 trophies at the FMBE Awards in London.

Contact Name: Kathrina Bentley
Telephone: 353 1 496 3399

Unit 3a,

Dundrum Business Park,


Dublin 14.

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