FMBE 2020 – guide to the finalists
Category Q: Consumer Campaign
This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 17.30 to 17.45, and broadcast on Facebook Live at https://www.facebook.com/fmbemag
What we love about the category
The focus is broad in terms of techniques deployed but requires a clear focus in order to convincingly show the consumer connection.
What our judges love about this year’s finalists
Circle – Costa Express
This one certainly reached a lot of consumers and impresses as an all-round success story that changed a mindset.
MKTG – Coca-Cola Energy
A joyful event that brought people together with a sense of global community that is in keeping with a global brand.
Raptor – Deliveroo
Deliveroo entrusted a full range of FMBE requirements to student specialist agency Raptor including merchandising, sampling and event activation in this comprehensive reach out to students.
Woof – Osu
A classic sampling activity from a team that always seems to excel with brands at consumer locations. In this case a new apple vinegar was taken to health clubs and gyms for health-specific targeting.