FMBE took a look at awards performance in 2013-15 and selected the seven stand out FM&BE agencies in the low budget and small scale category. An interesting mix of big and small agencies have prevailed but all have one thing in common – they work just as hard for the small budget holders, challengers and start ups as they do for the big brands.
Logobrand – FM: Champions of effective field calls, Logobrand is a go to agency if you want to find the grocery stores that can really test out your new product’s credentials with shoppers. Winning gold at FMBE 2015, Logobrand’s killer Tesco campaign for Muller that saw massive sales gains for a new product variant that 60% of which were incremental to the category. Great news for Muller.
NexusEngage – BE: NexusEngage’s understated genius is the ability to read shopper’s minds by offering them simple but eye-catching brand experience mechanics such as their FMBE gold winning work for Microsoft using a redundant shopfront to host a fruit machine and generate wins and intrigue that helped funnel a steady stream of interested shoppers into Dixons where the sales team awaited, closing Microsoft Surface on a very decent 6 per cent of the shoppers sent their way. Lovely work and wonderfully accountable.
Powerforce – FM: You won’t be hard pushed to justify a trial budget with the track record of this field team at your side. In 2014, brand Zico, then a Coca-Cola New Venture entrusted them to make waves in the growing coconut water sector and the efficient and effective field sales calls drove the product demand so hard that it is now established as a jewel in innocent’s crown.
The Shopsmart Agency – FM: 2014’s gold winner showed that will outperform most with its effective cost per call ratio.
Wasserman Experience – BE: The agency may have a blue chip client list and a reputation for delivering large scale brand immersions and sponsorship activations but 2015 saw it help Spotify get results from a very manageable budget by embracing an on trend requirement to connect virtual brands with real reality. An association with Nike retail and the right runners made Spotify a hero companion for 7822 female My Tempo app users. Savvy stuff.
House of Experience: BE: Targeted brilliance from the HoE team saw Western Union track transactions of +16% and +17% uplift in Croydon and Lewisham by reaching out directly to the Caribbean residents in those areas with a football-led activation. Masses of new revenue, very little outlay.
Cosine – FMBE: The Omnicom agency has a refreshing no-job-too-small attitude in spite of its seemingly limitless capacity in the field. Many award wins in low budget and small scale through the years have shown Cosine treats all of its clients with the same effective-led attitude. Charlie Bingham was just one brand that has seen Cosine open doors for it with highly accountable sampling.