Insight: Captify- data reveals top three searched for brands during LFW

  • Captify, which analyses 30bn searches a month, reveals top three searched for designers during LFW: Mulberry, Burberry and JW Anderson
  • Thanks to the buzz about LFW some designers saw online searches go through the roof, with Ryan Lo experiencing the biggest jump (of 2000%+) over the week
  • Searches for designer sneakers rose by 60%, followed by minimalist designer fashion items (20%) and ‘90’s’ styled products
  •  New search trends analysis research today reveals who were the most popular designers and fashion products, during London Fashion Week. Captify, a search intelligence driven advertising technology company, which analyses 30 billion online monthly searches, found:

 

Most Searched Designers Before & After LFW

Top Searched Designers before LFW Top Designers searched during LFW
1 Mulberry 1 Mulberry
2 Burberry 2 Burberry
3 Erdem 3 JW Anderson
4 Preen by Thornton Bregazzi 4 Simone Rocha
5 MM6 Maison Margiela 5 Molly Goddard

 

5 biggest increases in designer searches week over week Increase %
1 Sneakers 60%
2 Minimalist 20%
3 ’90’s’ 18%
4 Daywear 14%
5 Sheer 3%

 

Biggest increases in designer searches week over week Increase %
1 Ryan Lo 2831%
2 Topshop Unique 2661%
Sadie Williams 1759%
Molly Goddard 1671%
Gareth Pugh 1521%

 

 

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