This summer, Firestone is hitting the road to bring musicians and music-lovers together, featuring festival appearances at Download in Leicestershire and Vantastival in Drogheda in June.
The Firestone Music Tour gives Firestone the opportunity to connect with music-lovers from across Europe via authentic music experiences.
Firestone will be bringing its range of tyres and many music sponsorships to life at Download from June 9 to 11 and also Vantastival in Drogheda on June 3 and 4.
With the Firestone Stage, Car-aoke Van and other activations, fans can come to the Firestone booth to discover new music, enjoy live performances and have fun with their friends. The Firestone Stage gives artists, bands and DJs the opportunity to perform at a major European festival.
In addition to branded transport, pit stops and merchandise giveaways, music fans can also hop in the renovated VW Bus and belt out their favourite karaoke tunes. Video footage and photo booth snapshots document each fan’s two minutes of fame.
Firestone is expanding its grassroots initiative to France, Germany, Poland and Italy. The project began two years ago in the U.K. with searching for, supporting and sending local musicians to the Main Stage. The best artists from local talent shows are rewarded with extra benefits, which vary from recording sessions and professional coaching, to a gig on The Firestone Stage at a major European festival.
In Spain, Firestone is organising local concerts with popular Spanish artists in cities throughout Spain. Known as “Ruta Firestone,” these events are free to the public and tickets are exclusively available via Firestone’s campaign site and social media channels.
“Supporting musical talents is deeply rooted in Firestone’s DNA. Back in 1928, Founder, Harvey Firestone, brought together musicians and music-lovers on the Voice of Firestone, which gave known and unknown musicians a platform to perform on and an audience to perform for. This show was the first sponsored radio programme and quickly became the most successful entertainment broadcast of its time,” explains Kasia van Balen, Firestone brand manager, Bridgestone Europe.