The winning entry, designed for Kronenbourg SAS is a giant Origami phoenix, the emblem of the Grimbergen brand, which is to be displayed in the main aisles of hypermarkets and supermarkets throughout France.
Central to the project’s success is its ease of delivery (semi mounted with its podium flat during transportation) its quick and simple assembly and the truly original and contemporary way it promotes the Grimbergen brand.
Catherine Boris-Portuondo, Cluster Director France & Benelux, Adare International commented, “We are absolutely delighted with this award. This project is a great example of a successful collaborative relationship with Kronenbourg SAS and their partners”.
Mylène Béziat , Manager Promotional Campaigns, Kronenbourg SAS (Carlsberg Group) added “Thanks to Adare and particularly thanks to Valérie Ansel (Adare’s Account Manager), who was able to deliver this ambitious, innovative and practicable project in a very challenging timescale!”
This year there were 250 POS projects, in Digital, Layout and Merchandising competing in 37 categories, so it’s a huge achievement to be among the winners. The winners received their awards at a Gala evening on June 15th, 2017 at the Pavilion d’Armenonville in Paris.