Adare International wins major contract with Coca-Cola European Partners

Adare International has been awarded a contract by Coca Cola European Partners (CCEP) to provide promotional goods and print across their entire European network covering Germany, Spain, Portugal, Iceland, GB, France, Belgium, Netherlands, Norway & Sweden.

Adare has supplied marketing goods to CCEP in Northern Europe since 2011. This new contract award represents a potential growth of over 200% and positions Adare as a market leader offering an unparalleled range of outsourced marketing services categories, including promotional goods, cups, glassware, textiles, parasols, permanent point of sale, semi-permanent point of sale, electronics and promotional gifts, giveaways and marketing printed materials.

Work has already begun implementing the integrated promotional goods and print service in Spain and Germany, with print services becoming live in all other markets by the end of March 2017, managed by a team of 60+ people across Europe.

Adare International’s CEO Andrew Dutton said of the contract win, “We are delighted to have been awarded this landmark contract by CCEP. We have worked with CCEP over the past 5 years in Northern Europe and Germany and undoubtedly Adare’s quality and product innovation coupled with the hard work and dedication of our teams has contributed significantly to the award of this new contract”.

He continued “The breadth and depth of this contract is truly transformational in the FMCG marketplace and we’re very proud to be developing this exciting partnership with CCEP”

Sabine Henne (CCEP procurement lead) also commented “Adare offers us a unique service combining robust supply chain management with in-depth market expertise and insight, which adds value to our brands. Our marketing stakeholders trust Adare to deliver compliant, innovative solutions across all our markets, and we are delighted to be expanding our strategic partnership in this way”

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