Aldermore has appointed innovation consultancy Fearlessly Frank to assist the business with its strategic marketing communications.
In an overcrowded and highly competitive space, Fearlessly Frank has been tasked to ensure the eight-year-old SME-focused bank continues to innovate and maintain its edge over competitors.
Fearlessly Frank has been working with Aldermore since the beginning of May after a competitive pitch.
Ben Little, co-founder of Fearlessly Frank said, “Fearlessly Frank has long admired Aldermore’s approach to banking which combines the latest technology with personal service and we’re excited to continue the journey with them.
Pamela Brown, marketing director at Aldermore commented, “We’re a disruptive bank and want to ensure we continue to be for our customers and also to stand out in a very competitive market. We believe Fearlessly Frank is the perfect consultancy to help with our objectives and share the same outlook for the business. We are looking forward to building our relationship with Fearlessly Frank, who will help us to continue to deliver and award winning service to Britain’s small and medium-sized business owners.”