Ambient WW and Axio rose to enjoy Happy Friday
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To promote the newly launched Axio Housing complex in E3, Ambient WW put on a “random act of kindness campaign” for early morning commuters in nearby Canary Wharf on Friday 29th June.
In an attempt to put a smile on the face of Canary Wharf workers Ambient WW handed out yellow roses to passersby in the station area. Showing that not every rose has a thorn, the de-thorned roses are a gift to brighten up the commuters’ morning.
The roses were be handed out by promotional staff in grey silk overalls provided by Ambient Staffing, who will greet commuters with friendly messages such as “Happy Friday!”.
“We are really looking forward to this campaign: Using a simple, yet memorable idea to reach out to people and get their attention takes us right back to the roots or Experiential and Field Marketing.”, says Ambient WW’s client service director John Dick anticipating the campaig which ran in conjunction with agencies 4 communications and MeandDave as well as outdoor specialist Kinetic WW.
Detailed information on the new housing development, which consists of luxury 1,2 and 3 bedroom flats, can be found at: http://www.axiolondon.com/media/axio-brochure.pdf. .
