In New York — during the NRF Retail Week — Antavo unveiled a preview of its new Loyalty Experience Kiosk
built upon facial recognition and iPhone’s advanced NFC capabilities.
The Loyalty Experience Kiosk is a window to in-store engagement for brands and retailers. With it, customers can
access exclusive offers, spin the Prize Wheel, fill out brand-themed quizzes, or join a treasure hunt where they are
rewarded for finding and scanning codes on highlighted products. Users can also record video avatars, or check out real-time,
inventory-based product recommendations via the Virtual Stylist module – where shoppers can browse through the available products,
select the items they like most, and have a curated collection brought to them by an in-store assistant.
Sporting a slick, eye-catching design, the heart of the Loyalty Experience Kiosk is a 22-inch multi-touch screen,
which is connected to a series of NFC and motion sensors. Customers can enroll or login in multiple convenient
ways including simply tapping their iPhone or with facial recognition.
The technology was showcased to senior retail executives at an exclusive event that was supported by NRF,
and will launch at major retailers this spring in New York, Hong Kong, and Singapore.
As retailers focus on experiential retail, Apple’s new NFC advancement now allows seamless interactions
in an unprecedented way – no app downloads or even typing required. By tapping their phones or setting up
facial recognition profiles, shoppers share with retailers valuable data on their shopping behavior and interests.
In return, they get a more seamless and efficient shopping experience.
The Antavo-built and Apple-powered experience is meant to redefine in-store engagement through features
such as the Virtual Stylist or the Treasure Hunt while using facial recognition, motion sensing, and NFC
to ensure the user experience is smooth and seamless.
“We wanted to give customers an experience that’s both unique and convenient: this solution is compatible
with a large variety of mobile phones, and customers can decide to sign in using facial recognition for their
convenience” said Attila Kecsmar, CEO at Antavo. “We’re also aware that customers are now using Apple Pay
to quickly and conveniently pay in stores, therefore offering one-tap enrollment and log-in creates a seamless
experience for them.”
The hardware-software composition of the Loyalty Experience Kiosk, manufactured by Antavo, contains
an NFC reader from ID Tech, a set of NFC tags, and a variety of motion sensors, all of which are built into a case
that holds the 22-inch touchscreen.