The Barbie Store Fashion pop up has landed in Liverpool One. Arriving October 11th, the 6-week pop-up showcases limited edition clothing for kids aged 3+, adults’ apparel, and Barbie accessories for kids and adults that includes tote bags, hair accessories and more.
A range of Barbie dolls will also be available at the pop up, including Barbie Fashionistas – the most diverse doll line in the world – along with Barbie Career Dolls, and the celebratory Barbie 60th Anniversary Doll as well as a life-size Barbie box for guests to have their picture taken in.
The pop up is part of Barbie’s 60th anniversary celebrations. The Barbie Store Fashion Pop up is the second Barbie celebration in Liverpool this year, following a You Can Be Anything party in March to inspire the limitless potential in every girl.
Helen Genia, head of UK licensing Mattel consumer products at Mattel, commented on the opening: “The exclusive pop-up at Liverpool ONE is an exciting and immersive fashion destination for kids and adult fans alike. 2019 marks 60 years of Barbie and this pop up marks the latest exciting way we are celebrating the worlds #1 fashion doll – and powerhouse brand – with fans of all ages. We are delighted to welcome all to Liverpool ONE’s exclusive retail experience.”
Alison Clegg, director asset management at Grosvenor Europe added: “Liverpool ONE has gone from strength to strength in 2019 with its schedule of installations and activations, and this Barbie pop-up store raises the bar once again. To be involved with this iconic brand and play an exclusive part in this milestone anniversary highlights the strength of Liverpool ONE as a destination on a national level.”