Bazaarvoice announces Brand Edge to help brands accelerate retail channel sales

Bazaarvoice, Inc. (Nasdaq:BV), the provider of consumer-generated content (CGC), advertising, and personalisation solutions, has announced Bazaarvoice Brand Edge™ to enable brand marketers to collect consumer-generated content and distribute it to retail e-commerce sites in the Bazaarvoice Network. The new solution puts influential ratings and reviews in front of shoppers in the retail channel and helps brands boost consideration and sales, successfully launch new products and hear customer feedback.

Brand marketers rely on ratings and reviews to help drive retail channel sales, improve SEO performance and launch new products. With the extensive reach of the Bazaarvoice Network, brands can place valuable ratings and reviews in front of shoppers at multiple retail touchpoints.

“Content syndication offers Debenhams and the brands we work with a quick and easy way to extend the reach of their consumer-generated content. At Debenhams, we have gathered and displayed more than 760,000 total reviews across thousands of products, and a significant portion comes from more than 800 brands that syndicate their consumer content to our site”, says Shane Orchard, Product Information, Reviews & CGC Manager, at Debenhams.

To complement Brand Edge, Bazaarvoice also offers sampling as an add-on option. Ideal for companies launching new products or trying to accelerate review collection, brands can engage their own advocates to trial new products and boost review volume.

Bazaarvoice Brand Edge offers a range of solutions to meet the needs of brands of all sizes. All review content generated through Brand Edge will undergo Bazaarvoice’s expert moderation and advanced filters to ensure review content meets quality and authenticity standards before distributing to retail sites. With Brand Edge, companies can:

• Collect a high volume of consumer content:
• Drive channel sales by reaching shoppers at many retailers: Automatically distribute content to retail channel partners in the Bazaarvoice Network
• Get insights into consumer sentiment: Listen to customer feedback, learn what they love about your products, and identify opportunities for improvement in a single dashboard
• Successfully launch new products with sampling: Run sampling campaigns and generate feedback from brand advocates

“From small businesses to global enterprises, many brands generate the bulk of their sales through their retail channels, versus their own site,” said Gene Austin, CEO of Bazaarvoice. “Brand Edge gives them much-needed tools to generate trusted content and get it in front of consumers wherever they shop. Additionally, retailers in our network are eager to receive additional content from brands to cover more products and influence purchase decisions.”