Bazaarvoice continues EMEA expansion with newly-announced appointment

Sophie Light-Wilkinson is appointed VP Marketing EMEA to support the company’s ongoing expansion in the region

London, United Kingdom, November 20, 2017 — Bazaarvoice has appointed Sophie Light-Wilkinson as vice president marketing EMEA. The news follows the recent announcement of Bazaarvoice opening a new head office in Belfast, Northern Ireland, where the company is planning to hire 100+, sales and customer service employees over the next three years to focus on developing innovative CGC solutions.

Light-Wilkinson has been appointed as vice president marketing EMEA to oversee all of Bazaavoice’s EMEA marketing initiatives to drive expansion and empower the company’s brand with a new go to market strategy which will align product, marketing, sales and services.  In her role, she will be responsible for generating new business opportunities and leading customer retention to expand the EMEA business further. Sophie has over ten years’ experience in senior marketing roles and was previously Global Senior Director of Marketing at predictive marketing software company Rocket Fuel. While there, she was responsible for creating and overseeing the implementation of global and local marketing strategies, and managing the marketing strategy around the firm’s IPO.

At Bazaarvoice, she will report to Joe Rohrlich, executive vice president and general manager of EMEA. Rohrlich was himself recently appointed to this role and is responsible for leading the EMEA business and strengthening the company’s presence across the region.

“Sophie has vital experience in driving go-to-market strategies for fast-growing technology businesses, and I’m delighted to welcome her to the team. Under the new marketing leadership of Sophie, I am confident that the EMEA business will continue to grow with an emphasis on truly understanding our customer and market needs”, commented Rohrlich on Light-Wilkinson’s appointment.

“I am thrilled to be joining Bazaarvoice at such an interesting time for this industry. In today’s consumer-driven economy, consumers are seeking more authentic, personalised and relevant digital experiences than ever before. To stay ahead of the competitive curve, businesses need to be able to anticipate consumers’ needs and exceed their ever-increasing expectations.  Embracing and leveraging consumer-generated content enables brands and retailers to find, reach and win consumers with the content they trust, in every moment that matters.  The heritage Bazaarvoice has in this space along with industry leading technology, and the need to take this to market with more clarity and consistency, is what makes me excited to be here.”, says Light-Wilkinson.