Beautiful Mind’s crew wins right to be Arden supporters

The team at Beautiful Minds Promotions (B M Promotions) is continuing its successful run of business wins with the addition of a major new contract from Arden NHS.

The ‘Feel Well, Choose Well’ campaign is a vital part of the NHS winter health education programme, and the Beautiful Minds team has been appointed to deliver it in the Coventry and Warwickshire areas.

Six teams of brand ambassadors will be hitting key locations around the county throughout the month of November. They’ll be providing hints and tips to local people about how to keep warm and how to protect themselves against colds and ‘flu. They will also give advice on eating well and keeping active, as well as information on booking in for ‘flu jabs and other important services.

As part of the Choose Well element of the campaign, the Beautiful Minds teams will be educating people about when they should call 999 or go to their local A&E and also how to use alternative services such as NHS Direct, local walk-in centres and pharmacies.

Lisa Simpson, managing director and founder of Beautiful Minds Promotions, is delighted with this important piece of new business. “This is a very exciting project and we are thrilled to have been appointed. The calibre of our brand ambassadors, and our creative approach to the project, was a key factor in us winning the business.

“As a Warwick resident, I have an unparalleled knowledge of the area, and this combined with our professional and enthusiastic teams will ensure the 2013 ‘Feel Well, Choose Well’ campaign is a huge success!”