Landsec has announced that Bluewater has won a duo of awards for the Chapel Down and Shepherd Neame seasonal pop-up shops at the annual Revo Opal Awards. The awards in the ‘Pop Up Shops/Temporary Lets’ category acknowledge the positive impact of commercialisation activity on retail and leisure environments.
The unique showcasing of Britain’s oldest brewer, Shepherd Neame, and its experience-focused offering proved popular with consumers. The judges at the Opal Awards praised the store, commenting: “The idea of holding a tour highlighting the process of making beer, immersing people in such an old brand, is extremely well thought out and shows a level of passion for the brand”.
Chapel Down also added to Bluewater’s commitment to providing guests with experiences that are unique, with its daily wine tastings and food matching events. The brand brought Bluewater bespoke window displays made up of their own wine bottles, on which the judges at The Opal Awards commented: “The creativity used here is a testament to all those involved – the shop looked great!”.
Robert Goodman, Bluewater’s general manager, said on behalf of Landsec, co-owner and asset manager of Bluewater: “We are delighted to receive these two Opal Awards for Shepherd Neame and Chapel Down. Such strong independent recognition is a great endorsement of our strategy to deliver surprising and memorable experiences at Bluewater. It has also been great to work in partnership with two such highly regarded local brands, both of which formed part of our Best of Kent activity last year.”
Jonathan Neame, CEO of Shepherd Neame, added: “Our seasonal pop-up at Bluewater provided us with a great opportunity to engage with Bluewater’s guests, immersing them in the Shepherd Neame brand. Visitors to the store could not only taste our products, but also experience the history of our brand. We are extremely pleased to receive this recognition as an exemplary pop-up.”
The Revo Opal Awards celebrate the unique commercial brand offerings from retail environments, recognising and promoting key examples across the retail and leisure marketplace. The awards provide brands, agencies, and landlords with the status of best practice in the industry.