Brand Experience Creative Award LIVE announces final four
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The final four of the Brand Experience Creative Award LIVE has been announced today. The finalists, who must now present their case to a live audience and judges are:
iD Experiential with Fruit Shoot
Ignite with Vodafone
RPM with Talisker
and
Sledge with innocent drinks
Sadly this news means the end of the road for Adept with Mortal Kombat and Kommando with Mentos. These two campaigns, that narrowly missed the live final, were praised by awards director Frank Wainwright.
“For Mortal Kombat 9, Adept showed how a micro budget of £10,000 could be used to generate thousands of pound in PR simply by being on trend at the right place, at the right time and with the right connections to get into busy press rooms. The coherence of Sign Spinning with the acrobatic manoeuvres in the gameplay of Mortal Kombat allowed an 18+ certificate product to be promoted guerilla style, with street entertainers.”
“For Mento’s Gum, Kommando persuaded commuters to zorb across the River Clyde in Winter, quite a stunt, but amplified very professionally using the morning newspaper with outdoor and ambient media. It proves how marketing stunts pulled outside London can be used to generate a buzz that is beyond reasonable expectation.”
The four finalists going forward represent a range of styles and techniques sure to make a spectacle and a judging challenge at IOEX.
From iD we will see more of the highly engaging staff and how they instilled kids – and their parents – with a real sense of achievement and pride for Fruit Shoots.
From Ignite we we learn more about the campaign that brought sponsorship, celebrity endorsement online viewers and the public together in Berlin for Vodafone.
From RPM we will hear about how whisky sampling and sailor’s tales were brought together around their sail-in cinema concept for Talisker
From Sledge we will here about how to produce a pop-up sold out experience that delivers an extended buzz whilst underlining the brands quality positioning for innocent.
The final of this award is sure to be a real buzz occasion. It is hosted at IOEX exhibition on 8th March – register your attendance at www.ioex.co.uk.
