Brand Experience Creative Award Pool 4 sees 3 contrasting campaigns championed
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Pool 4 of the Brand Experience Creative Award LIVE saw much more consistent preferences emerge amongst readers and award judges with two very high scoring campaigns emerging from the group, chased home by a much praised third place campaign
This competition is large and wide-ranging, with 35 campaigns entered across a total of 5 pools showing off a range of creative solutions using brand experience. Pool winners and runners up have a chance, at this stage, of making the final 4 for the live judging hosted at IOEX on 8th March, but with 1 pool yet to be judged, further scoring analysis lies ahead before a final 4 is announced on 28th February.
Frank Wainwright, director, commented: “Brand experience marketing has many strengths and the diversity in every pool is proving that. In Pool 4 the wide spectrum saw everything from full scale festival sponsorship activation, to a world record breaking celebrity stunt, through to a novel brand experience and field marketing crossover activity that delivers high on effectiveness, establishing new freezer units at a major retailer. ”
First and second place in the pool remain under wraps, so the ‘result’ of Pool 4 is, in no particular order:
PrettyGreen with Cadbury
and
Sledge with innocent drinks
Third place in the group sees an honourable mention to CPM (Activation in Retail) and Babylicious whose creative solution and excellent results were much admired by the judges.
