Allison will be working with adidas and Universal Pictures, whilst Will takes on Tetra Pak and Heathrow Airport. Both will lead the delivery of pioneering client programmes through long term partnerships.
Before joining Brilliant Noise, Allison was co-founder of ConnectiD, a technology start-up that enables you to share your details quickly and efficiently when meeting someone new. Prior to this, she was Head of eBusiness at Virgin Atlantic Airways, where she led the global growth strategy for eCommerce and Customer Relationship Management, as well as advising the board on how to manage the development of its digital and database marketing channels. She has also worked with some of the UK’s top brands, including M&S and the Post Office Ltd, to drive change and deliver award winning digital customer experiences.
Will Lockie was previously head of Multichannel at Evans Cycles, leading cross-functional teams to define and implement strategically important projects, including Porsche, Halifax and Toyota. Prior to this, he was Head of eCommerce, where he helped deliver year-on-year growth across trading, development and marketing for two years running. Will is an experienced retail, ecommerce and marketing leader, specialising in business change and digital transformation.
Allison Wightman, client partner at Brilliant Noise, said: “I’m really delighted to be joining Brilliant Noise at a key stage in its growth. Having been a client for many years it will be great to be able to bring my knowledge of business pain points to bear from the other side of the table and to work with a portfolio of exciting companies including adidas and Universal Pictures.”
Will Lockie, client partner at Brilliant Noise, added: “Brilliant Noise are a super smart bunch and have been way ahead of the market when it comes to customer first digital transformation programmes, so it was an easy decision for me to join the team. I’m really looking forward to working with the wonderful team and their innovative clients!”
Antony Mayfield, CEO at Brilliant Noise, said: “We’re delighted that Allison and Will are the latest former clients to join us as Client Partners. Allison’s years leading marketing at Virgin Atlantic and Will’s years at Evans Cycles strengthen our travel and retail experience for current and prospective clients. They are both great and are exciting additions to our fast growing team.”
Brilliant Noise has published a whitepaper on Connected Customer Marketing™. This approach to marketing is customer-focused, data led, built around creative content and connected deeply into every part of an organisation.