LabTech, owner of Camden Market, launched its own Wimbledon hub for visitors to experience this year’s matches. Complete with North London’s biggest outdoor screen, astro-turfed lawn and an alfresco table delivery service, Camden’s Centre Court installation was open for the duration of Wimbledon.
Enhancing the outdoor viewing experience, North Yard offered visitors a dining service which enabled consumers to order from any of the North Yard restaurants whilst being served by the Market’s very own ball boys and girls. As part of the Wimbledon celebrations, North Yard’s restaurants, cafés and delis, including The Camden Grocer, The Cheese Bar, and Roly’s, created a host of tennis-inspired specials for visitors to enjoy.
Maggie Milosavljevic, LabTech’s F&B commercial director, commented: “We are proud to have the largest outdoor screen in North London for this year’s Wimbledon matches. The initiative shows our dedication to offering our visitors a first-rate experience through seasonally appropriate events. It is a great opportunity to work with our fantastic range of food outlets to celebrate this quintessential British sport for the Camden community.”