Carat Live integrates team into psLIVE

psLIVE has announced that it has integrated the Carat Live division of Carat Sponsorship into the UK psLIVE business.

The current Carat Live team have ceased to trade under that name and have now transferred from Regent’s Place into the psLIVE offices at The Qube. They are reporting into psLIVE managing director Michael Brown. According to Michael Brown, the incoming new team members will be a very welcome addition to the psLIVE fold.

“Having seen how they operate we can report that there are many similarities in the way they think and act. Their work has been excellent and we are convinced that this move is the best way to grow a far wider experiential revenue stream than has previously been delivered, from a wider section of Carat’s client portfolio”, he says.

Paul Hicks, formerly head of brand experience and events at Carat Live, will take on a global business development role in psLIVE to leverage experiential business from the Carat, and Vizeum Global teams to help further the international expansion plan of the psLIVE network.

Michael Brown continues: “In light of the well documented success of the psLIVE brand here in the UK and across Europe, it makes better sense of the group operating model to roll the Carat Live team into the wider psLIVE offering to ensure the group has a single, efficient experiential proposition and a consistent approach to experiential activity in every market.”