Casio spray can sculpture extends its run
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Casio has extended its winter ’30th anniversary’ in store campaign to Selfridges, Manchester Exchange Square with the hope of mirroring previous success. This campaign will take place from February 28th and run until 10th April. It aims to communicate directly with its target audience of fashion-orientated, 16-30 year olds, positioning the G-Shock brand as current and edgy.
The tour features a bespoke G-Shock sculpture created from spray cans, which was well received by visitors to the previous Harrods and Selfridges activity. The art installation will be taking centre stage once again in this month’s campaign and provide an engaging experience for consumers. An integrated photo opportunity allows shoppers to have their photo taken next to the sculpture with their choice of G-Shock watch; the photo is then be automatically uploaded to their Facebook and Twitter via the G-Shock website.
Blazinstar Experiential is activating the promotion for Casio.
