Soft drinks company, Cawston Press, will launch their first ever outdoor advertising campaign, which goes live from 18th June. The series of aptly titled ‘Taste of Summer’ 6 sheets will go live across the Waitrose estate as part of a fully integrated promotional and media campaign with the same customer.
The campaign creative, developed and produced by the Cawston Press in house design team, is due to be rolled out across all areas of their marketing strategy as well as through external customer partners. Of the campaign message, managing director Steve Kearns said: “We miss those nostalgic days when a ‘ﬁzzy drink’ meant a lunch break, a baking hot day, time oﬀ and time out. When drinking a can of pop was always ‘oo, that’d be nice.’ We set up Cawston Press to get a bit of that back; but without all the sugar and artificial nasties that gave fizzy a bad name. We feel this campaign sums up that sentiment perfectly. Our sales and distribution growth give us confidence that there’s an increasing opportunity for fizzy drinks made with great quality ingredients, that deserve to be enjoyed and we’re delighted to be celebrating that with our customers.”
The announcement shortly follows news that Cawston Press recently completed a fundraising round of £1m, which was reached throughexisting shareholders, members of the Cawston Press team from the UK, Australia and USA as well as a select number of private investors in the food and drink industry.
The fundraising comes at a critical moment for the brand, following the recent introduction of their no added sugar sparkling range recipes in the UK and a continued push for international distribution. In 2017 the brand first launched into the US natural and speciality food channels and is now supporting this market with a bigger local team and key retailer trade marketing programmes. Later this summer, Cawston Press sparkling drinks will also launch in France.