Charles Tyrwhitt, the multi-channel British clothing retailer has appointed media agency The Specialist Works (TSW) to handle its media planning and buying account with immediate effect.
This is the first campaign to be executed in the US following TSW’s recent acquisition of Elarbee Media in July. It marks the start of a transatlantic strategy to optimise customer acquisition.
The Specialist Works has been tasked with driving media acquisition for the retailer in key markets including the U.S, Germany and Ireland. The comprehensive media strategy and specialist implementation aims to drive customer acquisition and engagement for the retail brand.
The campaign includes inserts and press in the U.S, offline media in Ireland and placing inserts in the UK and Germany.
Emma Delvin, director of marketing at Charles Tyrwhitt Shirts said: “The Specialist Works has great credentials and we look forward to them bringing an innovative approach to our brand. They have so much knowledge and experience to make customer acquisition more accessible and we look forward to reaping the benefits.”
Jim Lewcock, CEO and founder at The Specialist Works added: “We’re hugely excited to work with a fellow UK company on a big growth journey. Positive people, no nonsense and all about customer acquisition – we are a perfect fit.”
The Specialist Works operates in the UK, Germany, Sweden, Ireland and most recently the U.S.