Chillisauce sells off experiential asset to further Wear It Pink support
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Agency Chillisauce has auctioned off a giant bra it created for Breast Cancer Campaign. The bra was displayed in London a year ago with brand support from Vanish.
The auction lasted for 10 days ending Sunday 29th October and totalling £3,601.
GoldenPalace.com who bought the giant piece of underwear and are renowned for buying up the most unusual buys, such as Justin Bieber’s hair, Britney Spear’s pregnancy testing kit and William Shatner’s kidney stone.
Adrian Simpson, a director at Chillisauce said ‘we’re just really happy that so much money has been raised for BCC and the fact that it’s going to a very interesting new home is a fantastic bonus for all of us who have been involved in the project for the last year.’
All the money raised by the worlds largest bra auction will go to Breast Cancer Campaign.
Rebecca Stone, Wear It Pink senior manager, said: “The big bra is one of a kind and has helped us raise awareness of breast cancer in a bold and unique way. We’re pleased that it’s now going to a new home and are so grateful that the money raised from the sale is being donated to Breast Cancer Campaign, helping us continue to fund vital research into the disease.”
