David Bletso joins 2Heads as global chief financial officer, a key part of the Agency’s management team. He brings over 20 years’ experience within the media industry, including his more recent position as CFO for IPG Mediabrands.
In his role at 2Heads, David will work with all the department heads on commercial strategies, legal and contractual items as well as reporting standards and processes to enable 2Heads to support the future growth of key client accounts.
Pepe Parra, CEO of 2Heads, said: “David’s experience will bring more commercial thinking across the business and support our growth across the globe. I am really excited to have David join the business to further evolve our strategic position within the global market.”
David is the most recent in a series of high profile appointments at 2Heads following a period of rapid expansion driven by client wins.
David Bletso said: “I’m really excited to be part of the 2Heads team. I relish the opportunity to immerse myself within the business, collaboratively devising and implementing commercial strategies to drive business growth and success. I look forward to be doing so for 2Heads both in the UK and in the overseas offices.”