Davidstow revives a store of memories at Goodwood with RPM

RPM will delve back in time with Davidstow for the Goodwood Revival show. A high-street store will showcase the 60 year history of Davidstow Cheddar and will feature brand history highlights dating back to the opening of the Davidstow Creamery in the 1950s. The high-street store will visually guide the public through Davidstow’s rich heritage using old newspaper articles and vintage props to set the scene.

Visitors to the store will also be able to taste Davidstow Extra Mature cheddar, enter competitions and find out about food pairings and taste credentials. The experience will also include Davidstow branded tasting samples and will be enjoyed by 28,000 visitors across 3 days of the show.

The Davidstow high-street store experience forms part of a wider sampling campaign that saw pop-up Davidstow sampling stands and roaming sampling at Kew Gardens, the Mayors Thames Festival and Cheltenham Literature Festival (6^th – 7^th and 13^th-14^th October).

Jennifer Hannah, group brand manager, said: “The branded Store is a perfect platform to provide an enjoyable & memorable Davidstow experience. It aims to engage and reward our audience, bring our rich brand story to life, drive trial of our award winning cheddar and provide data capture for further CRM programs. Ultimately increasing brand love & advocacy among our target consumers.

Dom Robertson, managing director at RPM said: “Davidstow’s 60 year history is particularly interesting and we were determined to tell it to consumers through a highly engaging experience, taking them into the ‘world of Davidstow’. RPM’s involvement has been three dimensional from creating and driving a compelling creative concept, to research and executional strategy in line with Goodwood’s 50s/60s theme to the actual event activation.”