Dinner to Dine For takes to the road with Brand Belief
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The 1st ‘Dinner To Dine For’ promotion has been created by Brand Belief, the UK originators and market leaders in multi-brand, multi-discipline grocery promotion.
Consumers across the UK are struggling as a result of the on-going challenging economic climate, and lifestyles have had to necessarily become more home-centric. But even in these tough times, consumers still like to indulge or treat themselves occasionally.
Dinner To Dine For’ aims to encourage consumers to treat themselves every now and then with the help of major food and drink brands including Bendicks, Brancott Estate, Percol, Port Salut, Riso Gallo, The English Provender Co. and The Saucy Fish Co.
The roadshow will be visiting key Tesco Extras and Sainsbury’s superstores across the UK from September 26th until October 20th, communicating with around 500,000 ABC1 ‘meal treat’ aware adult consumers and engaging with 250k people.
The at-home special meal treat market consists of a number of distinct, but linked categories: wine, coffee, chocolate, condiments, cheese, rice and protein. It is now estimated to be worth a combined £1.1 billion and ‘Dinner To Dine For’ will build on this.
