DMA rebrands to become the Data & Marketing Association

The DMA has launched its new brand, incorporating learning, talent and membership divisions under a single entity and a new name – the Data & Marketing Association. The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.

 “With a classroom to boardroom mission, we’ll nurture the next generation of aspiring marketers through DMA Talent, educate marketers through our world-renowned Institute, guide and inspire leaders and influence our industry based on our people first, customer-focussed principles,” said Chris Combemale, CEO of the Data & Marketing Association. “Our integrated approach will empower member organisations, IDM professionals and the broad array of talent coming into our industry to responsibly produce more value for customers through intelligent marketing, creativity and accountability.”

The DMA now represents over 1,000 member organisations spanning brands, agencies and marketing services companies; 100,000 professionals who have undertaken IDM training; and thousands of school and university students and education providers who participate in DMA Talent’s initiatives – creating the largest marketing trade association in Europe.

Combemale continues: “By leading the conversation on intelligent marketing, promoting inclusivity and diversity, advocating responsible marketing and best practice, the DMA will champion the interests of all stakeholders. An integrated approach gives DMA members enhanced benefits and opportunities across our learning solutions and talent initiatives.”

The leadership team is made up of Chris Combemale, CEO; Rachel Aldighieri, MD; Andy Dorling, General Manager, Learning Solutions; and Kate Burnett, General Manager, DMA Talent.

Classroom to boardroom

One of the DMA’s core principles is to attract and inspire the next generation of marketers. The DMA strives to provide those from all backgrounds with a passion for creativity, data and communication with a clear, accessible route into the industry.

For professionals already in the industry, the DMA works with them to drive the industry forward through the IDM’s fully accredited qualifications that evolve with the demands of consumers, technology and wider society. The learning programmes are informed by the latest policy and advice from across the DMA community and continually adapt to ensure the industry stays informed and ahead of the curve. The curriculum is enhanced with a practitioner led customer-centric focus that finds the right balance between innovation and privacy.

The DMA will continue to lead the conversation on intelligent marketing through its Value of Data Campaign, the Campaign for great British creativity, the Customer engagement Campaign, the DMA Awards and responsible marketing.