Huawei Consumer Business Group has appointed full service creative agency Doner London to develop a full suite of communications for the brand’s flagship P9 smartphone, voted the best European consumer smartphone 2016/17 by the EISA Awards. Launched in early 2016 to reinvent smartphone photography with a ground-breaking dual lens, the P9 has been co-engineered with award-winning camera manufacturer, Leica. Doner London was handed the work following a competitive pitch.
The Doner team is tasked with driving mass engagement and advocacy for the P9 to grow its European consumer base. The integrated assignment will include digital, print, social & experiential. The first campaign will launch in September across France, Germany, Italy, Spain and UK.
The win reinforces the growing strength of the agency following the appointment of new leadership in late 2015, the launch of a multi-million pound global campaign for footwear brand GEOX and the hire of four new senior positions in recent months.
Andrew Garrihy, chief marketing officer, Western Europe at Huawei Consumer, said: “Doner London stood apart as a modern communications agency, bringing together the digital expertise, strategic insights and bold creative solutions we need to fulfill our objective of becoming the world’s leading smartphone vendor. We’re looking forward to welcoming them onboard as a creative partner”.
Nick Constantinou, managing director, Doner London, said: “We exist to create momentum for brands, and the P9 campaign represents a genuine opportunity to cut through the noise in the marketplace and drive the Huawei business forward. We’re excited to have the opportunity to work alongside the Huawei team to bring the P9 to the attention of European consumers.”