EMS appointed to repeat Student Finance Tour
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Following a competitive tender process, the Department for Business, Innovation and Skills (BIS) has appointed Event Marketing Solutions (EMS) to deliver its Student Finance Tour for the second consecutive year.
The information campaign, which raises awareness of the university tuition fee reforms being introduced from September 2012, was successfully launched by EMS and BIS last year. In an intensive five month tour, the campaign achieved 2,153 school events, reaching 160,418 students and parents.
This year’s tour is even more ambitious with a wider target audience that will include Year 9 students. EMS aims to double the activity achieved on the last tour, managing the schedule and logistics of 27 presenters to deliver over 2,500 school events and engaging more than 410,000 students, carers and parents.
EMS recruited and trained a highly successful team of graduate presenters for the last tour, and 10 of them will return this year to take on a mentoring role as well as provide additional support and advice out in the field.
A recruitment programme for the additional 17 presenters is currently underway. It will be followed by a rigorous three-day training programme where EMS will equip the squad with the knowledge and practical skills needed to deliver the programme to the highest standards. In addition, EMS will provide bespoke audience-relevant presentations and branded materials. Each event includes an informative talk as well as a Q&A. Participants will be asked to complete questionnaires before and after the session to evaluate the campaign’s success.
EMS client services director Justin Isles said: “It’s fantastic to have secured this high profile contract for the second year running and testament to our commitment to delivering the very best campaigns on behalf of our clients. “It’s more intense and logistically demanding this time round, but we are confident we can deliver, using our wealth of expertise in the education sector as well as extensive experience from the previous Student Finance tour to inform and develop this year’s programme.”
